Sept. 23 at 11:00 a.m. PT/2:00 p.m. ET

When faced with the challenges of reaching new applicant pools, the constraints of finite resources and a general lack of on-demand information, George Mason University’s School of Business took matters into their own hands. By adding a layer of consistency to their data and organizing it to reflect trends in real time, they improved their ability to make strategic decisions, advocate for their department and exceed their enrollment goals.

In this session, Jackie Buchy, Sr. Assistant Dean of Graduate Enrollment, and Kevin Connor, Assistant Director of Enrollment and Analytics, will highlight the practices that made this possible and share tips for getting more out of the data your institution already collects. Attendees will see how this has shaped their recruitment efforts, fostered greater transparency across their university and made it easier to procure additional resources. Most importantly, these techniques are available to anyone with an Excel spreadsheet and the desire to make better decisions on a faster timeline.

Register for the webinar

About Jackie Buchy

Sr. Assistant Dean of Graduate Enrollment

School of Business

George Mason University

About Kevin Connor

Assistant Director of Enrollment and Analytics

School of Business

George Mason University

Liaison Webinars

What You Can Expect


Emory University

The opportunity to engage in timely, relevant discussions with colleagues and experts has transformed the way I have approached my work. I truly appreciate the thought and time Liaison puts in to developing such meaningful learning experiences.


University of California San Francisco School of Pharmacy

Liaison webinars provide me with an excellent opportunity to dive into particular cutting-edge topics, learn about specific tools or products, or simply connect with colleagues who may be facing similar challenges. In our current landscape, staying connected to others -- even through webinars -- is more important than ever.
profile picture
Kerry Mandulak
Pacific University
Liaison webinars provide me with timely and innovative information from the experts in the field, in ways that I can immediately integrate what I’ve learned into my day-to-day operations. They’re accessible and interesting, and I also appreciate the opportunity to connect with the community of Liaison product users!